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Research papers

Consilience

This presentation explores the role of market research in New Product Development. More specifically it examines a crucial aspect of the NPD process: the areas where various interested parties - the client and the consumer, researchers and designers...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Phelim O'Leary, Des Bryne
Company: IRIS Network
November 5, 2003
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Citation

O'Leary and Bryne (2003a, November 05). Consilience . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consilience-